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What is digital marketing?
Digital Marketing is the marketing done by companies, to promote brands and products, through digital platforms like search engines, social media, email, and websites.
In the present century, consumers are more aware of the text screened to them on the internet than on posters or billboards. There are more than 80% of the world’s population has access to the internet. This percentage increases every day as more and more satellites are being setup. Internet users can access each and everything with the touch of a button. Not only that, but it also plays an important role in the consumer’s decision of the purchase.
Marketing digital agencies have paved a way for big as well as a small business to advertise their products and services without emptying their profits. Though only making your presence on the internet is not enough, you have to make smart decisions about the digital marketing campaigns to reach the audience.
There are primarily six main digital marketing tactics: –
- Website Marketing
A Website is the suit of your business. If not dressed to impress, you lose the opportunity. It should be simple, elegant and a sight for sore eyes.
- Search Engine Optimization (SEO)
Search Engine Optimization is the process of optimizing the content on the website to end up on a high rank on the search engine results page. This helps in bringing organic traffic to the website.
- Content Marketing
The business has to create certain contents to promote themselves on the marketing platform. Some examples are – blog posts, testimonials, advertisement content, etc.
- Social Media Marketing
Social Media has the majority of the targeted audience. The companies can use these platforms to their advantage by promoting product videos or content that may attract consumers.
- PPC Advertising
PPC Advertising is a paid marketing scheme where the company pays the ad publisher for every new lead click on the ad. The posting of an ad on Google, for example, helps in promoting the brand by bringing it to the top 3 search results.
- Email Marketing
Constant contact with the consumer can be beneficial to the business. The branded emails can have a personal touch to them while promoting the products and the services.
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Benefits of digital marketing
The benefits of Digital Marketing are: –
- Global Reach –
Digital Marketing helps businesses in reaching the targeted audience. A website or social campaigns allows the business to venture into new online markets and trade globally.
- Cost-Effective –
Digital Marketing campaign costs are much lower than traditional marketing methods. Also, a properly planned and targeted campaign reaches the targeted audience more efficiently.
- Web Analytics –
Digital Marketing results can be tracked and measured. There are many online tools to measure the effectiveness of the campaigns that lead to digital platforms. The businesses can even track the number of visits to the website and the money made from the digital tactics individually.
- Personalization –
By linking the customer database with the website, the business can track their visits and their preference and use it to personalize the website experience for the customer. For example, greeting messages with the targeted campaign offers according to their preference of items.
- Brand Loyalty –
One of the ways to build brand loyalty in Digital Marketing is Social Media. When managed carefully, it can build the reputation of the business and customer loyalty to the products and services of the company.
- Online Sales –
Digital Marketing not only provides businesses with a platform to promote their products globally but also allows the customers to avail the products and services without any hassle.
Scope of digital marketing in Business
- Unlimited Growth Options –
Digital Marketing provides effective product marketing for businesses at a lower cost. This has allowed the small businesses to enter the marketing world. The companies can expand their service coverage area worldwide with the digital platform. It provides the right source to reach the targeted audience in a more efficient and effective way. The low costs allow businesses to invest in other marketing schemes to promote their brand.
- Better Lead Conversions –
Digital Marketing helps in targeting the audience that may be fruitful for the business. It brings in more lead conversions than traditional marketing. The SEO, Social Media Marketing, and Email Marketing help in generating a quick and effective communication channel between the company and the customer. The analytics helps the company in personalizing the website experience for the customer. This increases the conversion rate.
- Better ROI for Investment and Higher Revenues –
Digital Marketing companies help business owners in analyzing the growth of the business through web analytics. They can track the conversation rates and calculate the optimal ROI to know the development of the company. According to a study conducted, it is said that Digital Marketing can generate up to 2.8 times more revenue than traditional marketing methods.
The future is very bright and competitive for businesses. With the opening of the digital marketing world, businesses have to compete with the entire internet for their presence online. However, all the business is now getting an equal chance to grow and develop.
- Rapport with the Customer –
Digital Marketing has paved the way for the customer to voice their opinion on digital platforms. It is important to maintain a rapport with the customer to avoid any bad names on the company. Social media influences a lot of customers. It is necessary to listen to customers and solve their grievances with the company.
Why choose the digital marketing services in Shivwebsindia
Shivwebsindia is the leading Website Development, Website Designing, and Digital Marketing Company. We help companies in creating and manage their online presence.
We provide the following Digital Marketing services –
- Search Engine Optimization
- Search Engine Marketing
- Conversion Rate Optimization
- Social Media Marketing
- Email Marketing
- Online Reputation Management
- Mobile App Marketing
- App and Web Analytics
- Pay Per Click
- Content Marketing
- Digital Strategy
- Facebook Marketing
- Instagram marketing
- YouTube marketing
The benefits of choosing Digital Marketing Services with us are –
- All at one place:
Shivwebsindia is the ultimate destination for Digital Marketing agency services. We cover all dimensions from SEO to SMO and much more.
- Customized Services:
We customize solutions to suit the client’s requirements.
- Progressive Approach:
We follow the changing trends and make them a part of our strategy to bring in the maximum traffic and revenue to your business.
- Best Rates:
Shivwebsindia provides the whole package at the best price rates available.
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